Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

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	7 Reporting Five Principles of Reporting Five principles serve as the foundation of reporting. Later we'll refer to these in differing ways, but here we'll be very explicit. Everything else in this chapter builds on these points. The points are as follows. Know the Point and Get to It Quickly No matter what type of report-written or spoken, formal or informal, one-to-one or to a large group-always know the point and get to it quickly. Everything in the report should have a purpose. If it doesn't have a clear purpose, take it out. Clear, Effective Writing Takes Time In 1657, Pascal wrote, "I have made this letter longer than usual, only because I have not had the time to make it shorter." Clarity and crispness take effort. Provide Enlightenment The primary purpose of a report is to enlighten someone-to bring knowledge, help understand feelings, or convey information. Ask yourself, "What do I have that is new, important, or valuable to my audience?" The best reporters spend time considering what may be enlightening to their readers. Involve People Throughout the Study In the public and nonprofit environment, focus groups that involve people throughout the study tend to produce results. Involve the end users in conducting the study-in planning, recruiting, moderating, analyzing, or reporting aspects of the focus group study. The benefit is clear. If you want people to actually use the results of the study, make it their study instead of your study. Use Multiple Reporting Strategies Researchers often assume that other people like to get information in the same way they like to get information. But people have different preferred learning styles. In addition, a few of us will get the message the first time, but most of us need reinforcement and reminders. Successful reporting uses multiple methods such as one-to-one, oral briefings, written reports, presentations, media reports, or reports presented by a variety of people. These reports can be complemented with audio and/or visuals-charts, photographs, audio- or videotapes, drawings made by focus group participants, and diagrams. Reports using multiple media help ensure that the message is effectively communicated. The combination of methods accommodates individual learning preferences and reinforces findings.

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