Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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SUMMARY
Focus groups are special creatures in the kingdom of groups. In terms of appearances, focus groups look very much like other kinds of group experiences. On closer inspection, however, focus groups have a distinctive cluster of characteristics:
1. Focus groups involve homogeneous people in a social interaction.
2. The purpose of focus groups is to collect qualitative data from a focused discussion.
3. Focus group interviewing is a qualitative approach to gathering information that is both inductive and naturalistic.
Focus groups have been found useful prior to, during, and after programs, events, or experiences. They have been helpful in assessing needs, generating information for constructing questionnaires, developing plans, recruiting new clientele, finding out how customers make decisions to use or not use a product or service, testing new programs and ideas, improving existing programs, and evaluating outcomes.
<< The Uses of Focus Groups
2. Planning the Focus Group Study >>