Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voyevodins' Library ... Main page "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey

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	1 Overview of Focus Groups Groups are a common experience. We find ourselves invited, herded, or seduced into groups for planning, decision making, advising, brainstorming, learning, sharing, and self-help. Groups can be fun and fruitful, but they can also be agonizing experiences that are unnecessary, unproductive, and time-consuming. We believe there are two reasons group experiences turn into wasted time. The leaders are fuzzy about the purpose and/or the process. Sometimes, the purpose of the group is clearly understood, such as when a nominating committee convenes to develop a slate of officer candidates. At other times, the purpose of the group is vague or perceived differently by different participants. The function of the group may be to suggest ideas, to clarify potential options, to react to ideas, to recommend a course of action, to make a decision, to plan, or to evaluate. Each purpose is different from the others. If leaders aren't clear about the purpose of the group, or if they say it is one thing but lead the group in another direction, participants get confused and frustrated. Even if the leader is clear about the purpose, he or she may not have the skills needed to guide the group. Group process skills are essential if the group is to accomplish its purpose. But the skills necessary for leading one type of group experience may not work in another. The processes used to get participants' reactions to ideas are different from the processes used for group decision making. The purpose of this book is to help you-the reader-to learn to do focus group research. We will share what we have learned-what has worked for us. We hope that you will be clearer about the purpose of focus groups and the processes used to conduct focus group research.

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