Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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Practice Hint 5.2 Responsibilities of Assistant Moderators
1. Take responsibility for all equipment and supplies. Make sure you have enough of all the items needed.
Tape recorder
Microphone
Extension cords (power and microphone)
Blank tapes
Name tents (5-by-8-inch index cards)
Incentives and receipt form
Markers, pens, pencils, crayons, paper
Refreshments
Duct tape to hold down the cords
Spare batteries
Visuals or handouts
2. Take responsibility for refreshments. Arrange for the refreshments and set them up in the room.
3. Arrange the room. Arrange chairs and table so everyone can see each other. Be attentive to background noises that would affect the audio recording.
4. Set up the equipment. Verify that it is working properly.
5. Welcome participants as they arrive.

6. Sit in a designated location. Sit outside the circle, opposite the moderator, and close to the door. If someone arrives after the session begins, meet the person at the door, take him or her outside of the room, and give him or her a short briefing as to what has happened and the current topic of discussion. Then bring the late participant into the room and show him or her where to sit.
7. Take notes throughout the discussion. Be attentive to the following areas of concern.
* Well-said quotes. Capture word for word. Listen for sentences or phrases that are particularly enlightening or eloquently express a particular point of view. Place quotation marks around the statement or phrase and indicate name of speaker. Place your opinions, thoughts, or ideas in parentheses to keep them separate from participant comments.
* If a question occurs to you that you would like to ask at the end of the discussion, write it down in a circle or box.
* Note the nonverbal activity. Watch for the obvious, such as head nods, physical excitement, eye contact between certain participants, or other clues that would indicate level of agreement, support, or interest.
* Make a sketch of the seating arrangement.
8. Monitor recording equipment. Occasionally glance at the tape recorder to see if the reels are moving. Turn over the tape or insert another tape when appropriate. Attempt to do this as smoothly as possible without drawing attention to the recording equipment. Label the cassette tapes. Indicate date, location, and number of each tape.
9. Do not participate in the discussion! You can talk only if invited by the moderator. Control your nonverbal actions no matter how strongly you feel about an issue.
10. Ask questions when invited. At the end of the discussion, the moderator will invite you to ask questions of amplification or clarification.
11. Give an oral summary. At the end of the discussion, the moderator or assistant should provide a brief summary (about two minutes) of responses to the important questions. Invite participants to offer additions or corrections to the summary,
12. Hand out the incentives. Have participants sign a receipt form for the incentive if necessary. Thank the participants for attending.
13. Debrief. Following the focus group, participate in the debriefing with the moderator. Record the debriefing.
14. Provide feedback on analysis. Read and provide feedback on the analysis.

<< Practice Hint 5.1: Checklist for Focus Group Interviews
6. Analyzing Focus Group Results >>