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Chapter
17 Outline
Notes
- See R. W. Ruekert and O. C. Walker, "Interactions between
Marketing and R&D Departments in Implementing Different Business-Level
Strategies," Strategic Management Journal,
8 (1987), pp. 233 - 48, and K. B. Clark and S. C. Wheelwright, Managing
New Product and Process Development (New York: Free
Press), 1993.
- T. Levitt, "The Globalization of Markets," Harvard
Business Review, May - June 1983, pp. 92 - 102.
- For example, see S. P. Douglas and Y. Wind, "The Myth
of Globalization," Columbia Journal of World Business,
Winter 1987, pp. 19 - 29, and C. A. Bartlett and S. Ghoshal, Managing
across Borders: The Transnational Solution (Boston,
MA: Harvard Business School Press, 1989).
- "Slow Food," The Economist,
February 3, 1990, p. 64.
- J. T. Landry, "Emerging Markets: Are Chinese Consumers
Coming of Age?" Harvard Business Review,
May - June 1998, pp. 17 - 20.
- C. Miller, "Teens Seen as the First Truly Global Consumers,"
Marketing News, March 27, 1995,
p. 9.
- This approach was originally developed in K. Lancaster,
"A New Approach to Demand Theory," Journal of Political
Economy 74 (1965), pp. 132 - 57.
- V. R. Alden, "Who Says You Can't Crack Japanese Markets?"
Harvard Business Review, January
- February 1987, pp. 52 - 56.
- T. Parker-Pope, "Custom Made," The
Wall Street Journal, September 26, 1996, p. 22.
- A. Rawthorn, "A Bumpy Ride over Europe's Traditions,"
Financial Times, October 31,
1988, p. 5.
- "RCA's New Vista: The Bottom Line," Business
Week, July 4, 1987, p. 44.
- N. Gross and K. Rebello, "Apple? Japan Can't Say No,"
Business Week, June 29, 1992,
pp. 32 - 33.
- "After Early Stumbles P&G Is Making Inroads Overseas,"
The Wall Street Journal, February
6, 1989, p. B1.
- "Advertising in a Single Market," The
Economist, March 24, 1990, p. 64.
- D. Waller, "Charged up over Competition Law," Financial
Times, June 23, 1994, p. 14.
- J. Lumbin, "Advertising: Tina Turner Helps Pepsi's Global
Effort," New York Times, March
10, 1986, p. D13.
- These allegations were made on a PBS "Frontline" documentary
telecast in the United States in May 1992.
- G. Smith and B. Wolverton, "A Dark Moment for Kodak,"
Business Week, August 4, 1997,
pp. 30 - 31.
- R. Narisette and J. Friedland, "Disposable Income: Diaper
Wars of P&G and Kimberly-Clark Now Heat up in Brazil," The
Wall Street Journal, June 4, 1997, p. A1.
- "Printers Reflect Pattern of Trade Rows," Financial
Times, December 20, 1988, p. 3.
- J. F. Pickering, Industrial Structure
and Market Conduct (London: Martin Robertson, 1974).
- The phrase was first used by economist Joseph Schumpeter
in Capitalism, Socialism, and Democracy
(New York: Harper Brothers, 1942).
- See D. C. Mowery and N. Rosenberg, Technology
and the Pursuit of Economic Growth (Cambridge, UK:
Cambridge University Press, 1989), and M. E. Porter, The
Competitive Advantage of Nations (New York: The
Free Press, 1990).
- C. Farrell, "Industrial Policy," Business
Week, April 6, 1992, pp. 70 - 75.
- W. Kuemmerle, "Building Effective R&D Capabilities
Abroad," Harvard Business Review,
March - April 1997, pp. 61 - 70.
- "When the Corporate Lab Goes to Japan," New
York Times, April 28, 1991, sec. 3, p. 1.
- D. Shapley, "Globalization Prompts Exodus," Financial
Times, March 17, 1994, p. 10.
- E. Mansfield. "How Economists See R&D," Harvard
Business Review, November - December, 1981, pp.
98 - 106.
- Ibid.
- Booz, Allen, & Hamilton, "New Products Management
for the 1980s," Privately published research report, 1982.
- A. L. Page, "PDMA's New Product Development Practices
Survey: Performance and Best Practices," PDMA 15th Annual International
Conference, Boston, October 16, 1991.
- K. B. Clark and S. C. Wheelwright, Managing
New Product and Process Development (New York: Free
Press, 1993); and M. A. Shilling and C. W. L. Hill, "Managing the New
Product Development Process,"Academy of Management
Executive 12, no. 3 (1998), pp. 67 - 81.
- O. Port, "Moving Past the Assembly Line," Business
Week Special Issue: Reinventing America, 1992, pp.
177 - 80.
- K. B. Clark and T. Fujimoto, "The Power of Product Integrity,"
Harvard Business Review, November
- December, 1990, pp. 107 - 18; Clark and Wheelwright, Managing
New Product and Process Development; S. L. Brown
and K. M. Eisenhardt, "Product Development: Past Research, Present Findings,
and Future Directions," Academy of Management Review
20 (1995), pp. 343 - 78; and G. Stalk and T. M. Hout, Competing
against Time (New York: Free Press, 1990).
- Shilling and Hill, "Managing the New Product Development
Process."
- C. Christensen. "Quantum Corporation--Business and Product
Teams," Harvard Business School Case # 9-692-023.
- Information comes from the company's Web site, and from
K. Ferdows, "Making the Most of Foreign Factories," Harvard
Business Review, March - April 1997, pp. 73 - 88.
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