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Chapter
15 Outline
Notes
- J. Landers, "Small Firms Learning the Ways of Global
Trade," Dallas Morning News, August 17, 1998, p. 1D, and J. Norman,
"Small Businesses Have Big Role in Export Field," Orange County Register,
April 27, 1998, p. D15.
- W. J. Holstein, "Why Johann Can Export, but Johnny Can't,"
Business Week, November 4, 1991, pp. 64-65.
- S. T.Cavusgil, "Global Dimensions of Marketing," in Marketing,
ed. P. E. Murphy and B. M. Enis (Glenview, IL: Scott, Foresman, 1985),
pp. 577-99.
- S. M. Mehta,"Enterprise: Small Companies Look to Cultivate
Foreign Business," The Wall Street Journal, July 7, 1994, p. B2.
- W. Pavord and R. Bogart, "The Dynamics of the Decision
to Export," Akron Business and Economic Review, 1975, pp. 6-11.
- J. Norman, "Small Businesses Have Big Role in Export
Field."
- A. O. Ogbuehi and T. A. Longfellow, "Perceptions of U.S.
Manufacturing Companies Concerning Exporting," Journal of Small Business
Management, October 1994, pp. 37-59.
- R. W. Haigh, "Thinking of Exporting?" Columbia Journal
of World Business 29 (December 1994), pp. 66-86.
- F. Williams," The Quest for More Efficient Commerce,"
Financial Times, October 13, 1994, p. 7.
- M. Y. Yoshino and T. B. Lifson, The Invisible Link (Cambridge,
MA: MIT Press, 1986).
- L. W. Tuller, Going Global (Homewood, IL: Business One
Irwin, 1991).
- Haigh, "Thinking of Exporting?"
- For a review of the conditions under which a buyer has
power over a supplier, see M. E. Porter, Competitive Strategy (New York:
Free Press, 1980).
- Exchange Agreements and Exchange Restrictions (Washington,
DC: International Monetary Fund, 1989).
- J. R. Carter and J. Gagne, "The Do's and Don'ts of International
Countertrade," Sloan Management Review, Spring 1988, pp. 31-37, and
W. Maneerungsee, "Countertrade: Farm Goods Swapped for Italian Electricity,"
Bangkok Post, July 23, 1998.
- Estimate from the American Countertrade Association at
http://freedonia.tpusa.com/infosrc/aca/.
- Carter and Gagne, "The Do's and Dont's of International
Countertrade."
- Maneerungsee, "Countertrade: Farm Goods Swapped for Italian
Electricity."
- For details, see Carter and Gagne, "Do's and Dont's,"
and J. F. Hennart, "Some Empirical Dimensions of Countertrade," Journal
of International Business Studies, 1990, pp. 240-60.
- D. J. Lecraw, "The Management of Countertrade: Factors
Influencing Success," Journal of International Business Studies, Spring
1989, pp. 41-59.
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