Chapter 14 Outline
Merrill Lynch in Japan
Introduction
Basic Entry Decisions
Which Foreign Markets?
Timing of Entry
Scale of Entry and Strategic Commitments
Summary
Entry Modes
Exporting
Turnkey Projects
Licensing
Franchising
Joint Ventures
Wholly Owned Subsidiaries
Selecting an Entry Mode
Core Competencies and Entry Mode
Pressures for Cost Reductions and Entry Mode
Strategic Alliances
The Advantages of Strategic Alliances
The Disadvantages of Strategic Alliances
Making Alliances Work
Partner Selection
Alliance Structure
Managing the Alliance
Chapter Summary
Critical Discussion Questions
Anatomy of a Failed Alliance--GM
and Daewoo
Notes
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