Chapter 13 Outline
Organizational Change
at Royal Dutch/Shell
Introduction
Vertical Differentiation
Arguments for Centralization
Arguments for Decentralization
Strategy and Centralization in an International Business
Horizontal Differentiation
The Structure of Domestic Firms
The International Division
Worldwide Area Structure
Worldwide Product Division Structure
Global Matrix Structure
Integrating Mechanisms
Strategy and Coordination in the International Business
Impediments to Coordination
Formal Integrating Mechanisms
Informal Integrating Mechanisms
Summary
Control Systems
Types of Control Systems
Control Systems and Strategy in the International Business
Synthesis: Strategy and
Structure
Multidomestic Firms
International Firms
Global Firms
Transnational Firms
Environment, Strategy, Structure, and Performance
Chapter Summary
Critical Discussion Questions
Organizational Change
at Unilever
Notes
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