Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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Periodically Repeated Focus Groups
Periodically repeated focus groups can be done with the same participants or with different participants. Typically, the topic centers on a topic in which organizations need continuous feedback, such as, "How are we doing?" or "How can we improve customer satisfaction?" Some organizations invite different participants each time. For example, a community center might conduct quarterly focus groups with different people who use the facilities, or a state park system might conduct weekly focus groups with campers. In each of these situations, the organization is able to keep up with user perceptions and take corrective action as needed.
Repeated focus groups also can be conducted with the same participants with a time interval between sessions. This is helpful when the researcher wants to track changes in perceptions over time or to tap into opinions of a somewhat more informed group. For example, a museum brings in the same group of patrons each quarter and asks them for their perceptions. Participants in these groups become more sensitized to issues concerning the organization because they know they will be asked for their opinions. Over time, they become more like key informants than average customers.
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