Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voyevodins' Library ... Main page "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey

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	Listening to Your Target Audience Once you have a plan in mind, seek out and visit with several people who have the characteristics of your target audience. For example, if you're going to listen to special education teachers, find some special education teachers and get their advice on your plan. (It would be even better to have a special education teacher or two on your research team. But if that isn't possible, make sure to do this step.) Perhaps share a meal with them and ask their advice on how to undertake the study. Describe the study and ask questions such as the following: * How can we get the names of people like this? * How do we find people like this? * How are people in this general category alike or different? If we want to invite people who feel the same way, what advice do you have? * What would it take to get people to come to a discussion like this? * Who should invite people to participate? * When would it be easiest for these people to come? (Time of day, day of week, etc.) * Where would be the best place to hold the discussion? * What would be some good questions to ask? * What do you think of these questions? (Try out a few questions.) * What kind of person should ask the questions (moderate)? Listen. You're trying to find out what it will take to make this study work. You are looking for pitfalls or roadblocks. This is really important if you are working with an audience with which you are unfamiliar. Perhaps you want to conduct focus groups with migrant workers or teenagers who smoke or men with prostate problems. The sponsoring agency should have connections with individuals in the target audience. Have them introduce you. Ask the types of questions listed above. It is amazing what you can learn. TIP Ask for Help Early in the planning process, you will need ideas. Invite a small group of researchers or clients to discuss options and choices about the study. This discussion could involve more than one meeting and, at times, will become a brain-storming session. Avoid locking in on specifics too early. Talk about the purpose of the study, whether focus groups are appropriate, the types of people who can give you the information you need (target audiences), how many focus groups to conduct, and the resources available.

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