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Styles of Focus Group Research
Over the past sixty years, focus group research has evolved so that we
now have several approaches-market research, academic, public/nonprofit,
and participatory. Knowing these approaches can be helpful when reviewing
focus group literature, contracting for focus group research, or just
learning about alternative procedures. If you don't know these various
approaches exist, you may be confused by differences you see in focus
groups. Let's compare these approaches.
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