Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups

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	Electronic Reporting Electronic reporting is a fast-moving trend that will affect all fields of research. New resources, equipment, and software are being developed so fast that it is hard to keep track of changes. The Internet, high capacity storage devices, voice recognition software, and digital recording equipment are having a profound impact on how information is presented and received. With the Internet, sizable amounts of information can be transmitted virtually instantaneously around the world. Web sites can be set up that allow designated users to view and print reports. High capacity disks and writable CDs now allow the researcher to include pictures, video, sound, and text together in a low-cost format. New recording equipment allows the researcher to capture video or audio materials in a digital format. Quality is superior to that of analog recorders, and with new software, the researcher can easily locate, edit, and present results of focus group interviews. Here are some possibilities: * A report could include: Digital photographs of people, products, places, and so on Video clips of participants commenting on the topic Audio clips of participants Attractively formatted text (Confidentiality may be an issue with some of these options) * The report could be saved on a writable CD disk and made available to designated individuals. * The report could be placed on a Web site and made available to any person with access information. * The report could be presented at a small or large group meeting using a laptop computer along with a projector or large-screen display. Be careful! Don't use these techniques just because they are possible. If your audience doesn't use computers, then CD disks and Web sites don't make sense. As you ponder the decision about if and when to use technology, also consider the resources needed in terms of talent, hardware, software, and staff time. One of the constant dangers of reporting is that the technology-the gimmicks-can get in the way of the message. The viewer is so distracted by the visual effect that the message is overlooked. Technology is seductive. Don't let your message get lost in the silicon jungle.

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