Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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SUMMARY
Who should be invited? How do you find them? How do you get them to show up? These are the questions answered by this chapter. You need the right number of the right people to show up for a focus group to be successful. Homogeneity is the guiding principle for focus groups, and the researcher must determine the nature of that homogeneity based on the purpose of the study. Potential participants can be located in a variety of ways, including lists or directories, through cooperating organizations or individuals, or on location at an event or activity.
Be thoughtful about setting the screens for recruitment. These help ensure that you are getting the right people. Think carefully about how you want to describe the study and its benefits to potential participants. Does it sound inviting? Worthwhile? Nonthreatening? Use a systematic recruitment strategy that is repetitive and personalized. Use a combination of incentives to get people to say yes to the invitation and to get them out of their recliners and to the focus group. Incentives can vary and need not be limited to money, although cash does work well. If you don't have cash, be creative.

<< Contact Incentives to Participate
Practice Hint 4.1: Telephone Screening Questionnaire  >>