Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


Voyevodins' Library ... Main page    "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey



Texts belong to their owners and are placed on a site for acquaintance

What Have We Learned?
Sure, we learned about the process. These are the kinds of things we share in this book. We learned to plan, to recruit, to moderate, and to analyze. And we keep learning new things about the process. That is the head stuff. It is .important because it allows us to learn the more important stuff. The stuff that changes us as people. The heart and gut stuff.
Through focus groups, we have gotten tiny glimpses of worlds that we otherwise do not experience. What it is like to suffer from psychosis. What it is like to live with someone who has severe and chronic depression. What it is like to be a veteran. What it is like to be a new mom. What it is like to be a parent of a child who attends special education classes. What it is like to be beaten and degraded by someone you love. What it is like to be a second-grade boy. Why farmers feel they are unjustly blamed for environmental issues. How young Black urban men view guns. How environmentalists are torn between publicizing treasured resources so people can enjoy them and keeping them a secret so they won't be destroyed. How the views of frontline health care providers differ from views of management. What it is like for Hmong parents who have to rely on their children to read letters from school because the parents can't read English.
Some of the stories we have heard have been funny, some have been uplifting, and some have haunted us for years. These stories have changed us. We have learned that there are always multiple realities. Depending on where a person is in the world, he or she sees things differently. By carefully listening, we get an image of how they think and feel and why. Because of this, we hope we've learned to be less judgmental. We hope we've learned more about how to treat people with respect. We hope we've learned to hear the wisdom that people share. We hope we've learned to be trustworthy messengers. We know we have learned that it is an honor to sit with people and hear their stories.

<< How Is This Edition Different?
About the Icons  >>