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Chapter
16 Outline
Chapter Summary
This chapter explained how efficient manufacturing and
materials management functions can improve an international business's
competitive position by lowering the costs of value creation and by performing
value creation activities in such ways that customer service is enhanced
and value-added maximized. We looked closely at three issues central to
international manufacturing and materials management: where to manufacture,
what to make and what to buy, and how to coordinate a globally dispersed
manufacturing and supply system. This chapter made the following points:
- The choice of an optimal manufacturing location must
consider country factors, technological factors, and product factors.
- Country factors include the influence of factor costs,
political economy, and national culture on manufacturing costs.
- Technological factors include the fixed costs of setting
up manufacturing facilities, the minimum efficient scale of production,
and the availability of flexible manufacturing technologies.
- Product factors include the value-to-weight ratio of
the product and whether the product serves universal needs.
- Location strategies either concentrate or decentralize
manufacturing. The choice should be made in light of country, technological,
and product factors. All location decisions involve trade-offs.
- Foreign factories can improve their capabilities over
time, and this can be of immense strategic benefit to the firm. Managers
need to view foreign factories as potential centers of excellence and
to encourage and foster attempts by local managers to upgrade factory
capabilities.
- An essential issue in many international businesses is
determining which component parts should be manufactured in-house and
which should be outsourced to independent suppliers.
- Making components in-house facilitates investments in
specialized assets and helps the firm protect its proprietary technology.
It may improve scheduling between adjacent stages in the value chain,
also. In-house production also makes sense if the firm is an efficient,
low-cost producer of a technology.
- Buying components from independent suppliers facilitates
strategic flexibility and helps the firm avoid the organizational problems
associated with extensive vertical integration. Outsourcing might also
be employed as part of an "offset" policy, which is designed to win
more orders for the firm from a country by pushing some subcontracting
work to that country.
- Several firms have tried to attain the benefits of vertical
integration and avoid its associated organizational problems by entering
long-term strategic alliances with essential suppliers.
- Although alliances with suppliers can give a firm the
benefits of vertical integration without dispensing entirely with the
benefits of a market relationship, alliances have drawbacks. The firm
that enters a strategic alliance may find its strategic flexibility
limited by commitments to alliance partners.
- Materials management encompasses all the activities that
move materials to a manufacturing facility, through the manufacturing
process, and out through a distribution system to the end user. The
materials management function is complicated in an international business
by distance, time, exchange rates, custom barriers, and other things.
- Just-in-time systems generate major cost savings from
reduced warehousing and inventory holding costs. In addition, JIT systems
help the firm spot defective parts and remove them from the manufacturing
process quickly, thereby improving product quality.
- For a firm to establish a good materials management function,
it needs to legitimize materials management within the organization.
It can do this by giving materials management equal footing with other
functions in the firm.
- Information technology, particularly electronic data interchange,
plays a major role in materials management. EDI facilitates the tracking
of inputs, allows the firm to optimize its production schedule, allows
the firm and its suppliers to communicate in real time, and eliminates
the flow of paperwork between a firm and its suppliers.
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