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Chapter 12 Outline
Global Strategy at General
Motors
Introduction
Strategy and the Firm
The Firm as a Value Chain
The Role of Strategy
Profiting from Global
Expansion
Transferring Core Competencies
Realizing Location Economies
Realizing Experience
Curve Economies
Pressures for Cost Reduction
and Local Responsiveness
Pressures for Cost Reductions
Pressures for Local Responsiveness
Strategic Choice
International Strategy
Multidomestic Strategy
Global Strategy
Transnational Strategy
Summary
Chapter Summary
Critical Discussion Questions
Sweden's IKEA
Notes
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