Voyevodins' Library _ "International Business: Competing in the Global Marketplace" / Charles W.L. Hill ... Chapter 9 ... factors of production, Financial Accounting Standards Board (FASB), financial structure, first-mover advantages, first-mover disadvantages, Fisher Effect, fixed exchange rates, fixed-rate bond, flexible machine cells, flexible manufacturing technologies, floating exchange rates, flow of foreign direct investment, folkways, foreign bonds, Foreign Corrupt Practices Act, foreign debt crisis, foreign direct investment (FDI), foreign exchange exposure, foreign exchange market, foreign exchange risk, foreign portfolio investment (FPI), forward exchange, forward exchange rate, franchising, free trade, free trade area, freely convertible currency, fronting loans, fundamental analysis, gains from trade, General Agreement on Tariffs and Trade (GATT), geocentric staffing, global learning, global matrix structure, global strategy, global web, globalization, globalization of markets, globalization of production, gold par value, gold standard Voevodin's Library: factors of production, Financial Accounting Standards Board (FASB), financial structure, first-mover advantages, first-mover disadvantages, Fisher Effect, fixed exchange rates, fixed-rate bond, flexible machine cells, flexible manufacturing technologies, floating exchange rates, flow of foreign direct investment, folkways, foreign bonds, Foreign Corrupt Practices Act, foreign debt crisis, foreign direct investment (FDI), foreign exchange exposure, foreign exchange market, foreign exchange risk, foreign portfolio investment (FPI), forward exchange, forward exchange rate, franchising, free trade, free trade area, freely convertible currency, fronting loans, fundamental analysis, gains from trade, General Agreement on Tariffs and Trade (GATT), geocentric staffing, global learning, global matrix structure, global strategy, global web, globalization, globalization of markets, globalization of production, gold par value, gold standard



 Voyevodins' Library ... Main page    "International Business: Competing in the Global Marketplace" / Charles W.L. Hill ... Contents




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Chapter 9 Outline

The Functions of the Foreign Exchange Market

The foreign exchange market serves two main functions. The first is to convert the currency of one country into the currency of another. The second is to provide some insurance against foreign exchange risk, by which we mean the adverse consequences of unpredictable changes in exchange rates. We consider each function in turn.1

Currency Conversion

Each country has a currency in which the prices of goods and services are quoted. In the United States, it is the dollar ($); in Great Britain, the pound (£); in France, the French franc (FFr); in Germany, the deutsche mark (DM); in Japan, the yen (¥); and so on. In general, within the borders of a particular country, one must use the national currency. A US tourist cannot walk into a store in Edinburgh, Scotland, and use US dollars to buy a bottle of Scotch whisky. Dollars are not recognized as legal tender in Scotland; the tourist must use British pounds. Fortunately, the tourist can go to a bank and exchange her dollars for pounds. Then she can buy the whisky.

When a tourist changes one currency into another, she is participating in the foreign exchange market. The exchange rate is the rate at which the market converts one currency into another. For example, an exchange rate of $1 = ¥85 specifies that one US dollar has the equivalent value of 85 Japanese yen. The exchange rate allows us to compare the relative prices of goods and services in different countries. Returning to our example of the US tourist wishing to buy a bottle of Scotch whisky in Edinburgh, she may find that she must pay £25 for the bottle, knowing that the same bottle costs $40 in the United States. Is this a good deal? Imagine the current dollar/pound exchange rate is $1 = £0.50. Our intrepid tourist takes out her calculator and converts £25 into dollars. (The calculation is 25/0.50.) She finds that the bottle of Scotch costs the equivalent of $50. She is surprised that a bottle of Scotch whisky could cost less in the United States than in Scotland. (This is true; alcohol is taxed heavily in Great Britain.)

Tourists are minor participants in the foreign exchange market; companies engaged in international trade and investment are major ones. International businesses have four main uses of foreign exchange markets. First, the payments a company receives for its exports, the income it receives from foreign investments, or the income it receives from licensing agreements with foreign firms may be in foreign currencies. To use those funds in its home country, the company must convert them to its home country's currency. Consider the Scotch distillery that exports its whisky to the United States. The distillery is paid in dollars, but since those dollars cannot be spent in Great Britain, they must be converted into British pounds.

Second, international businesses use foreign exchange markets when they must pay a foreign company for its products or services in its country's currency. For example, our friend Michael runs a company called NST, a large British travel service for school groups. Each year Michael's company arranges vacations for thousands of British schoolchildren and their teachers in France. French hotel proprietors demand payment in francs, so Michael must convert large sums of money from pounds into francs to pay them.

Third, international businesses use foreign exchange markets when they have spare cash that they wish to invest for short terms in money markets. For example, consider a US company that has $10 million it wants to invest for three months. The best interest rate it can earn on these funds in the United States may be 8 percent. Investing in a French money market account, however, may earn 12 percent. Thus, the company may change its $10 million into francs and invest it in France. Note, however, that the rate of return it earns on this investment depends not only on the French interest rate, but also on the changes in the value of the franc against the dollar in the intervening period.

Finally, currency speculation is another use of foreign exchange markets. Currency speculation typically involves the short-term movement of funds from one currency to another in the hopes of profiting from shifts in exchange rates. Consider again the US company with $10 million to invest for three months. Suppose the company suspects that the US dollar is overvalued against the French franc. That is, the company expects the value of the dollar to depreciate against that of the franc. Imagine the current dollar/franc exchange rate is $1 = FFr 6. The company exchanges its $10 million into francs, receiving FFr 60 million. Over the next three months, the value of the dollar depreciates until $1 = FFr 5. Now the company exchanges its FFr 60 million back into dollars and finds that it has $12 million. The company has made a $2 million profit on currency speculation in three months on an initial investment of $10 million.

One of the most famous currency "speculators" is George Soros, whose Quantum Group of "hedge funds" controls about $15 billion in assets. The activities of Soros, who has been spectacularly successful, are profiled in the accompanying Management Focus. In general, however, companies should beware of speculation for it is by definition a very risky business. The company cannot know for sure what will happen to exchange rates. While a speculator may profit handsomely if his speculation about future currency movements turns out to be correct, he can also lose vast amounts of money if it turns out to be wrong. For example, in 1991, Clifford Hatch, the finance director of the British food and drink company Allied-Lyons, bet large amounts of the company's funds on the speculation that the British pound would rise in value against the US dollar. Over the previous three years, Hatch had made over $25 million for Allied-Lyons by placing similar currency bets. His 1991 bet, however, went spectacularly wrong when the British pound plummeted in value against the US dollar. In February 1991, one pound bought $2; by April it bought less than $1.75. The total loss to Allied-Lyons from this speculation was a staggering $269 million, more than the company was to earn from all of its food and drink activities during 1991!2

Insuring against Foreign Exchange Risk

A second function of the foreign exchange market is to provide insurance to protect against the possible adverse consequences of unpredictable changes in exchange rates (foreign exchange risk). To explain how the market performs this function, we must first distinguish among spot exchange rates, forward exchange rates, and currency swaps.

Spot Exchange Rates

When two parties agree to exchange currency and execute the deal immediately, the transaction is referred to as a spot exchange. Exchange rates governing such "on the
Currency   U.S. $ Aust $ U.K. £ Can $ DMark FFranc   ¥en   SFranc   Euro
Last Trade   N/A Jan 15 Jan 15 Jan 15 Jan 15 Jan 15   Jan 15   Jan 15   Jan 15
U.S. $ 1 0.635 1.652 0.6546 0.5925 0.1767 0.00877 0.07264 1.159
Aust $ 1.575 1 2.602 1.031 0.9331 0.2782 0.01381 1.144 1.825
U.K. £ 0.6053 0.3843 1 0.3962 0.3586 0.1069 0.005308 0.4397 0.7015
Can $ 1.528 0.9701 2.524 1 0.9051 0.2699 0.0134 1.11 1.771
DMark 1.688 1.072 2.789 1.105 1 0.2982 0.0148 1.226 1.956
FFranc 5.66 3.594 9.352 3.705 3.354 1 0.04964 4.112 6.561
¥en 114 72.41 188.4 74.64 67.56 20.14 1 82.83 132.2
SFranc 1.377 0.8742 2.275 0.9012 0.8157 0.2432 0.01207 1 1.596
Euro 0.8627 0.5478 1.425 0.5647 0.5112 0.1524 0.007566 0.6267     1

Table 9.1

Foreign Exchange Quotations

spot" trades are referred to as spot exchange rates. The spot exchange rate is the rate at which a foreign exchange dealer converts one currency into another currency on a particular day. Thus, when our US tourist in Edinburgh goes to a bank to convert her dollars into pounds, the exchange rate is the spot rate for that day.

Although it is necessary to use a spot rate to execute a transaction immediately, it may not be the most attractive rate. The value of a currency is determined by the interaction between the demand and supply of that currency relative to the demand and supply of other currencies. For example, if lots of people want US dollars and dollars are in short supply, and few people want French francs and francs are in plentiful supply, the spot exchange rate for converting dollars into francs will change. The dollar is likely to appreciate against the franc (or, conversely, the franc will depreciate against the dollar). Imagine the spot exchange rate is $1 = FFr 5 when the market opens. As the day progresses, dealers demand more dollars and fewer francs. By the end of the day, the spot exchange rate might be $1 = FFr 5.3. The dollar has appreciated, and the franc has depreciated.

Table 9.1 lists spot exchange rate quotes for several currencies on May 14, 1998, at 11:48 am Eastern US time (note that the quotes can change by the minute). As can be seen, on this day at this time $1 could be exchanged for Australian $ 1.594, UK£ 0.6134, and so on. Table 9.1 also tells us what other currencies would purchase. For example, FFr 1 could be exchanged for DMark 0.298, the Germany currency.

Forward Exchange Rates

The fact that spot exchange rates change continually as determined by the relative demand and supply for different currencies can be problematic for an international business. One example was given in the opening case; here is another. A US company that imports laptop computers from Japan knows that in 30 days it must pay yen to a Japanese supplier when a shipment arrives. The company will pay the Japanese supplier ¥200,000 for each laptop computer, and the current dollar/yen spot exchange rate is $1 = ¥120. At this rate, each computer costs the importer $1,667 (i.e., 1667 = 200,000/120). The importer knows she can sell the computers the day they arrive for $2,000 each, which yields a gross profit of $333 on each computer ($2,000 - $1667). However, the importer will not have the funds to pay the Japanese supplier until the computers have been sold. If over the next 30 days the dollar unexpectedly depreciates against the yen, say to $1 = ¥95, the importer will still have to pay the Japanese company ¥200,000 per computer, but in dollar terms that would be equivalent to $2,105 per computer, which is more than she can sell the computers for. A depreciation in the value of the dollar against the yen from $1 = ¥120 to $1 = ¥95 would transform a profitable deal into an unprofitable one.

To avoid this risk, the US importer might want to engage in a forward exchange. A forward exchange occurs when two parties agree to exchange currency and execute the deal at some specific date in the future. Exchange rates governing such future transactions are referred to as forward exchange rates. For most major currencies, forward exchange rates are quoted for 30 days, 90 days, and 180 days into the future. (An example of forward exchange rate quotations appears in Table 9.2.) In some cases, it is possible to get forward exchange rates for several years into the future. The opening case, for example, reported how JAL entered into a contract that predicted forward exchange rates up to 10 years in the future. Returning to our computer importer example, let us assume the 30-day forward exchange rate for converting dollars into yen is $1 = ¥110. The importer enters into a 30-day forward exchange transaction with a foreign exchange dealer at this rate and is guaranteed that she will have to pay no more than $1,818 for each computer (1,818 = 200,000/110). This guarantees her a profit of $182 per computer ($2,000 - $1,818). She also insures herself against the possibility that an unanticipated change in the dollar/yen exchange rate will turn a profitable deal into an unprofitable one.

In this example, the spot exchange rate ($1 = ¥120) and the 30-day forward rate ($1 = ¥110) differ. Such differences are normal; they reflect the expectations of the foreign exchange market about future currency movements. In our example, the fact that $1 bought more yen with a spot exchange than with a 30-day forward exchange indicates foreign exchange dealers expected the dollar to depreciate against the yen in the next 30 days. When this occurs, we say the dollar is selling at a discount on the 30-day forward market (i.e., it is worth less than on the spot market). Of course, the opposite can also occur. If the 30-day forward exchange rate were $1 = ¥130, for example, $1 would buy more yen with a forward exchange than with a spot exchange. In such a case, we say the dollar is selling at a premium on the 30-day forward market. This reflects the foreign exchange dealers' expectations that the dollar will appreciate against the yen over the next 30 days.

Currency Swaps

The above discussion of spot and forward exchange rates might lead you to conclude that the option to buy forward is very important to companies engaged in international trade--and you would be right. But Figure 9.1, which shows the nature of foreign exchange transactions in April 1995 for a sample of US banks surveyed by the

Friday, January 15, 1999

EXCHANGE RATES

The New York foreign exchange mid-range rates below apply to trading among banks in amounts of $1 million and more, as quoted at 4 p.m. Eastern time by Telerate and other sources. Retail transactions provide fewer units of foreign currency per dollar. Rates for the 11 Euro currency countries are derived from the latest dollar-euro rate using the exchange ratios set 1/1/99.

U.S. $ equiv. Currency
per U.S. $
Country Fri Thu Fri Thu
Argentina (Peso) 1.0011 1.0002 .9990 .9998
Australia (Dollar) .6315 .6330 1.5835 1.5798
Austria (Schilling) .08406 .08503 11.896 11.760
Bahrain (Dinar) 2.6525 2.6525 .3770 .3770
Belgium (Franc) .02867 .02901 34.875 34.476
Brazil (Real) .6993 .7576 1.4300 1.3200
Britain (Pound) 1.6515 1.6569 .6055 .6035
  1-month forward 1.6500 1.6554 .6061 .6041
  3-months forward 1.6484 1.6537 .6066 .6047
  6-months forward 1.6472 1.6525 .6071 .6052
Canada (Dollar) .6555 .6521 1.5255 1.5336
  1-month forward .6547 .6521 1.5275 1.5336
  3-months forward .6549 .6520 1.5270 1.5337
  6-months forward .6577 .6523 1.5205 1.5329
Chile (Peso) .002094 .002102 477.50 475.75
China (Renminbi) .1208 .1208 8.2790 8.2789
Colombia (Peso) .0006311 .0006294 1584.42 1588.80
  Czech. Rep. (Koruna)
  Commercial rate .03252 .03269 30.753 30.586
Denmark (Krone) .1558 .1576 6.4170 6.3437
  Ecuador (Sucre)
  Floating rate .0001406 .0001406 7113.00 7113.00
Finland (Markka) .1945 .1968 5.1403 5.0814
France (Franc) .1763 .1784 5.6709 5.6060
  1-month forward .1766 .1787 5.6623 5.5975
  3-months forward .1771 .1792 5.6454 5.5811
  6-months forward .1780 .1800 5.6182 5.5548
Germany (Mark) .5914 .5983 1.6909 1.6715
  1-month forward .5923 .5992 1.6882 1.6690
  3-months forward .5941 .6009 1.6832 1.6641
  6-months forward .5971 .6038 1.6747 1.6563
Greece (Drachma) .003597 .003602 278.00 277.60
Hong Kong (Dollar) .1291 .1291 7.7482 7.7479
Hungary (Forint) .004582 .004615 218.26 216.67
India (Rupee) .02353 .02353 42.500 42.498
Indonesia (Rupiah) .0001132 .0001153 8835.00 8675.00
Ireland (Punt) 1.4695 1.4857 .6805 .6731
Israel (Shekel) .2442 .2446 4.0953 4.0877
Italy (Lira) .0005974 .0006043 1673.96 1654.79
   
U.S. $ equiv. Currency
per U.S. $
Country Fri Thu Fri Thu
Japan (Yen) .008787 .008802 113.81 113.61
  1-month forward .008787 .008802 113.81 113.61
  3-months forward .008788 .008803 113.80 113.60
  6-months forward 008789 .008804 113.78 113.58
Jordan (Dinar) 1.4094 1.4114 .7095 .7085
Kuwait (Dinar) 3.3167 3.3167 .3015 .3015
Lebanon (Pound) .0006631 .0006629 1508.00 1508.50
Malaysia (Ringgit-b) .2632 .2632 3.8000 3.7998
Malta (Lira) 2.6110 2.6110 .3830 .3830
Mexico (Peso)
  Floating rate .09785 .09421 10.220 10.615
Netherland (Guilder) .5249 .5310 1.9052 1.8834
New Zealand (Dollar) .5414 .5395 1.8471 1.8536
Norway (Krone) .1336 .1343 7.4862 7.4463
Pakistan (Rupee) .02002 .02038 49.950 49.070
Peru (new Sol) .3051 .3175 3.2775 3.1500
Philippines (Peso) .02587 .02600 38.655 38.455
Poland (Zloty) .2820 .2809 3.5460 3.5600
Portugal (Escudo) .005773 .005839 173.23 171.25
Russia (Ruble) (a) .04570 .04662 21.880 21.450
Saudi Arabia (Riyal) .2664 .2666 3.7535 3.7506
Singapore (Dollar) .5958 .5951 1.6785 1.6805
Slovak Rep. (Koruna) .02720 .02740 36.762 36.492
South Africa (Rand) .1642 .1623 6.0910 6.1600
South Korea (Won) .0008449 .0008432 1183.60 1186.00
Spain (Peseta) .006952 .007032 143.85 142.20
Sweden (Krona) .1275 .1284 7.8452 7.7875
Switzerland (Franc) .7230 .7366 1.3831 1.3575
  1-month forward .7255 .7392 1.3785 1.3529
  3-months forward .7297 .7435 1.3705 1.3450
  6-months forward .7362 .7502 1.3584 1.3330
Taiwan (Dollar) .03105 .03100 32.204 32.255
Thailand (Baht) .02699 .02710 37.050 36.905
Turkey (Lira) .00000311 .00000311 321253.00 321179.00
United Arab (Dirham) .2723 .2723 3.6730 3.6730
Uruguay (New Peso)
  Financial .09183 .09217 10.890 10.850
Venezuela (Bolivar) .001755 .001758 569.75 568.75
SDR 1.4073 1.4041 .7106 .7122
Euro 1.1567 1.1701 .8645 .8546


Special Drawing Rights (SDR) are based on exchange rates for the U.S., German, British, French, and Japanese currencies. Source: International Monetary Fund.

a-Russian Central Bank rate. Trading band lowered on 8/17/98. b-Government rate.

The Wall Street Journal daily foreign exchange data from 1996 forward may be purchased through the Readers' Reference Service (413) 592-3600.

Source: The Wall Street Journal, January 18, 1999. Reprinted by permission of the Wall Street Journal, © 1999 Dwow Jones & Company, Inc. All rights reserved worldwide.

Table 9.2

Spot and Forward Rates

Federal Reserve Board, reveals that the majority (55 percent) of foreign exchange transactions were spot exchanges, followed by swaps (34 percent). Forward exchanges accounted for only 11 percent of all foreign exchange transactions that month, but swaps are a sophisticated kind of forward exchange.

A currency swap is the simultaneous purchase and sale of a given amount of foreign exchange for two different value dates. Swaps are transacted between international

Figure 9.1

Foreign Exchange Transactions, April 1995

09.01

Source: Summary of results of US Foreign Exchange Market Survey conducted April 1995 by Federal Reserve Bank of New York.

businesses and their banks, between banks, and between governments when it is desirable to move out of one currency into another for a limited period without incurring foreign exchange risk. A common kind of swap is spot against forward. Consider a company such as Apple Computer. Apple assembles laptop computers in the United States, but the screens are made in Japan. Apple also sells some of the finished laptops in Japan. So, like many companies, Apple both buys from and sells to Japan. Imagine Apple needs to change $1 million into yen to pay its supplier of laptop screens today. Apple knows that in 90 days it will be paid ¥120 million by the Japanese importer that buys its finished laptops. It will want to convert these yen into dollars for use in the United States. Let us say today's spot exchange rate is $1 = ¥120 and the 90-day forward exchange rate is $1 = ¥110. Apple sells $1 million to its bank in return for ¥120 million. Now Apple can pay its Japanese supplier. At the same time, Apple enters into a 90-day forward exchange deal with its bank for converting ¥120 million into dollars. Thus, in 90 days Apple will receive $1.09 million (¥120 million/110 = $1.09 million). Since the yen is trading at a premium on the 90-day forward market, Apple ends up with more dollars than it started with (although the opposite could also occur). The swap deal is just like a conventional forward deal in one important respect: It enables Apple to insure itself against foreign exchange risk. By engaging in a swap, Apple knows today that the ¥120 million payment it will receive in 90 days will yield $1.09 million.

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