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Chapter
3 Outline
Chapter Summary
We have looked at the nature of social culture and drawn
out some of the implications for business practice. The following points
have been made in the chapter:
- Culture is that complex whole that includes knowledge,
beliefs, art, morals, law, customs, and other capabilities acquired
by people as members of society.
- Values and norms are the central components of
a culture. Values are abstract ideals about what a society believes
to be good, right, and desirable. Norms are social rules and guidelines
that prescribe appropriate behavior in particular
situations.
- Values and norms are influenced by political and economic
philosophy, social structure, religion, language, and education.
- The social structure of a society refers to its basic
social organization. Two main dimensions along which social structures
differ are the individual - group dimension and the stratification dimension.
- In some societies, the individual is the basic building
block of social organization. These societies emphasize individual achievements
above all else. In other societies, the group is the basic building
block of social organization. These societies emphasize group membership
and group achievements above all else.
- All societies are stratified into different classes.
Class-conscious societies are characterized by low social mobility and
a high degree of stratification. Less class-conscious societies
are characterized by high social mobility and a low degree of stratification.
- Religion may be defined as a system of shared beliefs
and rituals that are concerned with the realm of the sacred. Ethical
systems refer to a set of moral principles, or values, that are used
to guide and shape behavior. The world's major religions are Christianity,
Islam, Hinduism, and Buddhism. Although not a religion, Confucianism
has an impact upon behavior that is as profound as that of many religions.
The value systems of different religious and ethical systems have different
implications for business practice.
- Language is one defining characteristic of a culture.
It has both a spoken and an unspoken dimension. In countries with more
than one spoken language, we tend to find more than one culture.
- Formal education is the medium through which individuals
learn skills and are socialized into the values and norms of a society.
Education plays an important role in the determination of national competitive
advantage.
- Geert Hofstede studied how culture relates to values
in the workplace. Hofstede isolated four dimensions that he claimed
summarized different cultures: power distance, uncertainty avoidance,
individualism versus collectivism, and masculinity versus femininity.
- Culture is not a constant; it evolves over time. Economic
progress and globalization seem to be two important engines of cultural
change.
- One danger confronting a company that goes abroad for
the first time is being ill-informed. To develop cross-cultural literacy,
international businesses need to employ host-country nationals, build
a cadre of cosmopolitan executives, and guard against the dangers
of ethnocentric behavior.
- The value systems and norms of a country can affect the costs of doing
business in that country.
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