Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups



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About the Authors

Richard A. Krueger, Ph.D., is a professor and evaluation leader for the University of Minnesota. He teaches qualitative research methods and program evaluation, as well as serving as the evaluation leader for the University of Minnesota Extension Service. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the past twenty years learning about, practicing, and teaching focus group interviewing.
Mary Anne Casey, Ph.D., is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. The information is typically used to plan and evaluate programs. She has previously worked for the Kellogg Foundation, the University of Minnesota, and the State of Minnesota.
Dick and Mary Anne teach workshops on how to conduct focus groups and often work together on focus group studies. Besides sharing an interest in focus groups, Mary Anne and Dick share a home life. They are married and live in St. Paul, Minnesota, with two cats-Kitty O'Shea and Maud Gonne. Dick also practices the art of motorcycle admiration (standing in the garage looking at his Harley), and Mary Anne reads about, dreams about, and enjoys working in gardens.

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