Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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Internet Focus Groups
Internet focus groups can be of several different types. On the simplest level, it is a chat line with questions posed by a leader or moderator and comments entered via the keyboard by participants at remote sites. On a more complicated level and with additional hardware and software, the communication can be by voice or even by voice and video. The greatest advantage is the low cost and the ability to link together people in far-flung locations. One major disadvantage is the use of keyboards for entering comments. Those with quick fingers and who are comfortable with written communications do quite well, expressing opinions rapidly and clearly. Those who have limited keyboard skills or problems with reading or writing will be at a major disadvantage. The Internet focus group is one step below the telephone focus group ip the ability to get a sense of the group dynamics. Moderators who have used Internet groups have found that certain audiences seem to respond well to the process, such as young male computer experts. This type of group will continue to evolve with advancements in hardware and software.
The Internet focus group pushes the limits of what a focus group is. Is it really a focus group, or is it merely a chat line? The answer cannot be answered on superficial data. Internet groups become focus groups when the questions are focused, when participants can freely and openly communicate without inhibitions or fears, and when the moderator maintains control and moves the discussion in such a way to provide answers to the research question.
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