Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


Voyevodins' Library ... Main page    "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey



Texts belong to their owners and are placed on a site for acquaintance

Practice Hint 5.1 Checklist for Focus Group Interviews
Advance Notice
____ Contact participants by phone two weeks (or more) before the session.
____ Send each participant a letter confirming time, date, and place.
____ Give the participants a reminder phone call prior to the session.
Questions
____ Questions should flow in a logical sequence.
____ Key questions should focus on the critical issues.
____ Use probe or follow-up questions as needed.
____ Limit the use of "why" questions.
____ Use "think-back" questions as needed.
Logistics
The room should be satisfactory (size, tables, comfort, sound, etc.).
Arrive early.
Check background noise so it doesn't interfere with tape recording.
Have name tents for participants.
Place a remote microphone on the table.
Place the tape recorder off the table near the assistant moderator's chair.
Bring extra tapes, batteries, and extension cords.
Plan topics for small-talk conversation.
Seat experts and talkative participants next to the moderator.
Seat shy and quiet participants directly across from moderator.
Serve food.
Bring enough copies of handouts and/or visual aids.
Moderator Skills
____ Practice introduction without referring to notes.
____ Practice questions. Know the key questions. Be aware of timing.
____ Be well rested and alert.
____ Listen. Are participants answering the question?
____ Know when to probe for more information and when to move on.
____ Avoid head nodding.
____ Avoid verbal comments that signal approval.
____ Avoid giving personal opinions.
Immediately After the Session
____ Check to see if the tape recorder captured the comments.
____ Debrief with the research team.
____ Prepare a brief written summary of key points as soon as possible.

<< SUMMARY
Practice Hint 5.2: Responsibilities of Assistant Moderators >>