Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups


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SUMMARY
There is a lot to think about in preparing to moderate a focus group interview. The logistics and equipment should be checked out in advance and then crossed off your worry list. Novice moderators sometimes worry about too many things just before the group session and are overly anxious when they begin the group. The best advice for beginning moderators is to practice asking questions, worry several days before the focus group, and then relax just before the discussion.
It's hard to predict how a focus group will go. Groups vary greatly. Throughout the discussion, the moderating team members should remember that they are visitors in the world of the participants, and for a brief time, they are sharing the reality of the participants' environment. The permissive moderator allows the discussion to flow, and topics may be introduced in a different sequence from what was originally anticipated. Anticipate things that can go wrong. Practice pauses and probes and interrupting participants to move the conversation along. Consider the various strategies for bringing closure to the discussion.

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