Voevodins' Library _ "Focus Groups" 3rd edition / Richard A. Krueger & Mary Anne Casey ... Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups Voevodin's Library: Interview, People, Discussion, Decision Making, Development, Single-Category Design, Multiple-Category Design, Double-Layer Design, Broad-Involvement Design, Audience, Written Plan, Questioning Route, Categories of Questions, Opening Questions, Introductory Questions, Transition Questions, Key Questions, Ending Questions, Campaign, Strategies for Selecting Participants, Sampling Procedures for Focus Groups, Moderating Skills, Moderator, Discussion, Head Nodding, Question, Analysis Strategies, Long-Table Approach, Using the Computer to Help Manage the Data, Rapid Approach, Sound Approach, Principles of Reporting, Written Reports, Narrative Report, Top-Line Report, Bulleted Report, Report Letter to Participants, Oral Reports, Styles of Focus Group Research, Telephone Focus Groups, Internet Focus Groups, Media Focus Groups



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Practice Hint 4.1
Telephone Screening Questionnaire: Department of Health Focus Groups Recruitment Script
(THIS IS MEANT ONLY AS A GUIDE. DON'T READ THIS AS YOU INVITE PEOPLE. YOUR CALL SHOULD SOUND CONVERSATIONAL.)
Name of person ________________________________________________
Phone number _________________________________________________
Time called____________________________________________________
Better time to call ______________________________________________
Hi, this is (your name) and I'm with (name of agency). We're working with the Minnesota Department of Health to design a new program for new parents. I got your name from (name a person or agency), and they said you might be interested in what we are doing. We want to talk with new moms. You're a new mom, right? (Could chat about how old the baby is, etc.)
We're getting together a small group of moms to give us input on how to design a new home visiting program. We are trying to get ideas about what new moms would like. We plan to get about eight moms together. It will be:
Date, day
Time (two hours)
Place
We will have a few refreshments and we will have $40 for you as a thank you for giving us your time and ideas.
We will also have child care available, if you want to bring your children. Would you be able to join us?
No__________ OK. Thanks for your time.
Yes__________ Great. I'd like to send you a letter just to confirm everything.
I have (check spelling of the name from above and get address) Address
________________________________________________________________
Will you need child care? No_________
Yes_____OK. Just to help us plan for the child care, what are the names and ages of the children you will be bringing along?
Great. I'll send out the letter and we look forward to seeing you at the discussion.

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Practice Hint 4.2: Follow-Up Recruitment Letter  >>